goHDR is a software business, whose niche is to provide advanced data compression algorithms to all those who are developing High Dynamic Range (HDR) technology. Our aim is to be the leader in the software that enables HDR video. This will bring a revolution in imaging equivalent in impact to the change from black and white to colour. The impact will be enormous, for example, the ability to clearly see the football when it is kicked from the shadow of the stadium into sunshine, or surveillance cameras which can detect detail even in extreme lighting conditions.